MARKETING & BRAND CONSULTING
The right marketing and branding blueprint helps to steer the brand direction, build capabilities to profit from omni-channel opportunities and to leverage technology and digital for better brand equity. We help assess the value you offer to narrate your brand story better.
The right brand strategy does not revolve around the brand. It is built around the customer - what the brand means to them, the brand promise they seek, the brand personality and values that will resonate, and what they truly value in a brand. Thus brand advocacy is at the heart of positioning and brand success. We begin crafting the brand strategy by fine-tuning target customers, deep diving into customer insights and the functional and emotional benefits that the brand delivers. We analyse the competitive landscape and zero in on the differentiators and reasons-to-believe that can transform the brand function. Anchored around Return on Investment (ROI) metrics, the exercise concludes with delivering a final brand deck with a brand language that syncs with the business strategy.
We are also focussed on creating marketing effectiveness for clients to help them achieve organic and profitable growth. Whether for launching a new brand or reviewing an existing brand, we start by mapping the marketing challenge, measuring it and finding the opportunity gap. By channeling the right marketing mix, and including new and relevant channels if needed, we help you maximise your investment, and drive optimal customer interactions at every touchpoint. Additionally, we offer expertise in retail dealership of the future.
Delna has been instrumental in the ongoing growth of Bayside Sports. Right since inception she has been a great strategic influence to my co-founder Vishal Gokani and me. She was the driving force behind us achieving a recent personal investment from Mr. Anand Mahindra and advised us as a true partner, every step of the way. She is a highly disciplined individual and always works with sound principles and ethics. I enjoy working with Delna as she continues to help us scale the company to new heights.