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Brand & Marketing Strategy

Crafting holistic marketing strategies to help brands achieve organic growth and long-term profit maximisation.

Brand & Marketing Strategy

Strategic Brand Positioning

Strengthen Your Marketing Strategy

Driving Effectiveness

In today’s saturated markets forming enduring impressions at consumer touchpoints becomes vital to solidifying your brand presence. Keeping the consumer at its core, the brand's personality, promise and values must be clearly defined to guide brand conversation and ultimately connect with your intended audience.

By analysing consumer insights, we empower you to deliver a brand narrative that works in synergy with your vision. We analyse the competitive landscape and focus on your strengths, to help transform brand positioning and create organic awareness and long-term value for your brand.

Backed by a thorough review of the brand’s pre-existing marketing strategies, we examine brand attribution to create an efficient media mix, and set smart marketing metrics. We prepare your brand to maximise ROI by mapping out market challenges, identifying opportunity gaps, and driving optimal consumer interactions—all to elevate the customer experience you create around your brand.

Our expertise drives results in the form of maximum market effectiveness, through strategic brand positioning in competitive landscapes.

“Delna has added immense value to our offering—particularly bringing a holistic marketing perspective. Not only does she bring strategy and insights to the table but also has an equal focus on implementation and execution which is often missing in others. Having run a large marketing organization she is adept at managing complexity.”
Shashi Sinha
CEO - IPG Mediabrands India


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