Insights

The marketplace is brutal. Companies pour millions into product development, building sales teams, and craft what they think are compelling value propositions. They conduct extensive market research, analyse competitors, and develop launch plans thicker than phone books. And yet, most go-to-market strategies fail. Why? Because they're built on executive ego and industry assumptions, not customer reality. The locus of control has shifted from boardrooms to customers, but most

Expansion is lucrative. New markets promise fresh revenue, bigger reach, and the illusion of momentum. But without the right strategic...

The world has witnessed India’s unprecedented transformation over the past decade, with the digital revolution at the heart of its...