Auto marketers! Watch out: Speed breaker ahead!
The auto industry is fiercely competitive with new car launches and aggressive deals being rolled out faster than ever. And yet, somehow...
top of page
Search
Delna Avari
- Jan 30, 2019
- 1 min
Nexa to drive music home
With fresh additions to its Nexa experiences, Maruti Suzuki wants to take car-buying to a different level My views published in Brand...
Delna Avari
- Dec 20, 2017
- 1 min
Auto marketers! Watch out: Speed breaker ahead!
Auto marketers! Watch out: Speed breaker ahead! My blog on the changing landscape for auto marketing featured in Brand Equity, Economic...
Delna Avari
- Jul 18, 2017
- 3 min
Musings: Values, Vanity Cases & Dumbbells
To say it has been an interesting few weeks doesn’t even capture the essence! The brand identity & website got generous & helpful...
Delna Avari
- Jun 28, 2017
- 1 min
Luxe on the wheels: BE's guide on how to drive in style
http://brandequity.economictimes.indiatimes.com/news/business-of-brands/luxe-on-the-wheels-bes-guide-on-how-to-drive-in-style/59336952
Delna Avari
- Dec 14, 2016
- 1 min
Not a smooth ride for auto brands that live life in the sub-5% lane
http://brandequity.economictimes.indiatimes.com/news/marketing/not-a-smooth-ride-for-auto-brands-that-live-life-in-the-sub-5-lane/55960915
Delna Avari
- Oct 9, 2016
- 1 min
How startups can create value proposition for its brand and improve customer retention
https://yourstory.com/2016/10/startups-value-proposition-brand/
Delna Avari
- Aug 31, 2016
- 1 min
Global and local trends to adopt in the Auto and BFSI industries
http://economictimes.indiatimes.com/magazines/brand-equity/global-and-local-trends-to-adopt-in-the-auto-and-bfsi-industries/articleshow/5...
Delna Avari
- Nov 20, 2015
- 1 min
After a 16-month wait, Tata Motors got Lionel Messi in the driver's seat
http://economictimes.indiatimes.com/magazines/panache/after-a-16-month-wait-tata-motors-got-lionel-messi-in-the-drivers-seat/articleshow/...
Delna Avari
- Nov 11, 2015
- 1 min
Will Messi help Tata Motors dribble ahead?
http://brandequity.economictimes.indiatimes.com/news/marketing/will-messi-help-tata-motors-dribble-ahead/49736650
Delna Avari
- Nov 10, 2015
- 1 min
Lionel Messi #MadeOfGreat Campaign Behind the Scenes
Take a look at what went on behind the scenes for the making of the first campaign with Lionel Messi, Global Brand Ambassador for Tata...
Delna Avari
- Jul 6, 2014
- 1 min
CNBC Storyboard Marketing Masterclass
This episode covered the Indian Auto Industry for the Storyboard Marketing Masterclass series
Insights
Find our latest insights, get a peek into our culture and see our distinctive approach in action, as we help achieve enduring results
bottom of page