Auto marketers! Watch out: Speed breaker ahead!
The auto industry is fiercely competitive with new car launches and aggressive deals being rolled out faster than ever. And yet, somehow...
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Delna Avari
- Jan 23, 2019
- 1 min
'Toxic masculinity' on the edge
Why woke as a strategy works for some brands and backfires for others My views on this trend published in Brand Equity, Economic Times on...
Delna Avari
- Aug 9, 2017
- 2 min
It is called ‘basic’ for a reason. Let's get that right first.
There has been a steady stream of young start-ups writing in for business scaling mentoring ever since www.delnaavari.com went live last...
Delna Avari
- Oct 9, 2016
- 1 min
Startups should customise the marketing campaign to reach the targeted audience
https://yourstory.com/2016/10/startups-marketing-campaign-delna-avari/
Delna Avari
- May 19, 2015
- 1 min
Launch of GenX Nano a ‘make or break’ moment for the brand
http://economictimes.indiatimes.com/industry/auto/news/passenger-vehicle/cars/launch-of-genx-nano-a-make-or-break-moment-for-the-brand-ca...
Delna Avari
- Feb 18, 2015
- 1 min
INMA Awards 2015 Campaign
Interview on the print innovation with the key for Zest from Tata Motors
Delna Avari
- Feb 10, 2015
- 1 min
This is how Tata Motors pressing brake on ‘taxi’ image
http://economictimes.indiatimes.com/industry/auto/news/passenger-vehicle/cars/this-is-how-tata-motors-pressing-brake-on-taxi-image/articl...
Delna Avari
- Jul 6, 2014
- 1 min
CNBC Storyboard Marketing Masterclass
This episode covered the Indian Auto Industry for the Storyboard Marketing Masterclass series
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