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Insights
Broaden your understanding of business fundamentals and explore valuable industry insights.


Are you internally driven to succeed in this noisy world?
How do you push yourself to achieve success? Everyone talks about setting goals and focusing on results as the foundation of it all....
Team
Jun 12, 20233 min read
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BigBasket Business Strategy: A Journey to Achieving Big Dreams
Business Profile: BigBasket was started by five partners, current CEO Hari Menon along with Abhinay Choudhari, Vipul Parekh, V S...
Team
Jun 9, 20232 min read
43
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Auto marketers! Watch out: Speed breaker ahead!
The auto industry is fiercely competitive, with challenges in the auto industry such as new car launches and aggressive deals being...
Team
Jun 9, 20233 min read
28
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Evolution of Consumer Behaviour: Understanding Altered Consumer Behavior Patterns
Charles Duhigg in his book ‘The Power of Habit’ mentions that it takes an average of 66 days to permanently change a habit or break a...
Peri Avari
Jun 7, 20234 min read
42
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How Dabur conquered the market
Dabur, the brainchild of Dr. S. K. Burman began its journey in 1884, marking the start of an inspiring Dabur history. It started with a...
Team
Jun 6, 20232 min read
17
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How Book My Show's Business Model Helped it to Book its Spot at the Top!
Everyone loves a good movie; whether it's a charming rom-com, or a bone-chilling horror movie, movies help us unwind and journey into the...
Team
Jun 5, 20233 min read
31
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How brand Korea became's Asia's coolest
How did a country that had a GDP per capita less than that of Sub-Saharan Africa in 1953 (ironically even less than that of North Korea,...
Team
Jun 2, 20235 min read
27
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Ebooks vs Printed Books: The Evolution of Media Consumption in Modern Times
The simple answer to the above question, "Ebooks vs. Printed Books," is yes; printed books still account for a much higher share of any...
Peri Avari
Jun 1, 20234 min read
49
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Survival of the Fittest in the Fitness Industry
Ancient Indian yogic wisdom, now popular globally, reminds us that fitness is a three-pronged, holistic approach to building the strength...
Team
May 31, 20234 min read
23
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Understanding the role of digital transformation in an Industry 4.0
Industrial revolutions tend to be followed by opportunity. The advent of digital technologies has comprehensively transformed industries,...
Team
May 30, 20233 min read
34
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Understanding Business Scaling: What Does It Look Like for a Small Business?
Every business reaches a pivotal point at which an entrepreneur will need to determine the next stage of the company's trajectory....
Peri Avari
May 29, 20234 min read
31
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A Creator's Guide to Using Copyrighted Material from the Internet
As a creator, the pain is personal. Spending hours creating beautiful content with a painstaking eye for detail, paired with beautiful...
Peri Avari
May 26, 20234 min read
12
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Adopting an Agile Mindset in the Hospitality Industry Post Pandemic
The hospitality industry is no stranger to change and the upheaval caused by global and local events. Resilient by nature, travel and...
Peri Avari
May 25, 20234 min read
13
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Unearthing New Opportunities in Mobile Healthcare
Smartphones and mobile technology have been disrupting the norm in most aspects of human existence for the past decade. One of the most...
Peri Avari
May 24, 20234 min read
8
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Investing in Cryptocurrency: Is it the new investment pot of gold or just another investment bubble?
There’s been a radical shift in the perception of Cryptocurrency investments in the last few years. However, crypto tokens have been...
Peri Avari
May 23, 20234 min read
15
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