http://brandequity.economictimes.indiatimes.com/news/business-of-brands/luxe-on-the-wheels-bes-guide-on-how-to-drive-in-style/59336952

http://brandequity.economictimes.indiatimes.com/news/marketing/not-a-smooth-ride-for-auto-brands-that-live-life-in-the-sub-5-lane/55960915

https://yourstory.com/2016/10/startups-marketing-campaign-delna-avari/

https://yourstory.com/2016/10/startups-value-proposition-brand/

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http://economictimes.indiatimes.com/magazines/panache/after-a-16-month-wait-tata-motors-got-lionel-messi-in-the-drivers-seat/articleshow/...

http://brandequity.economictimes.indiatimes.com/news/marketing/will-messi-help-tata-motors-dribble-ahead/49736650

http://economictimes.indiatimes.com/industry/auto/news/passenger-vehicle/cars/launch-of-genx-nano-a-make-or-break-moment-for-the-brand-ca...

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