With fresh additions to its Nexa experiences, Maruti Suzuki wants to take car-buying to a different level My views published in Brand...

Why woke as a strategy works for some brands and backfires for others My views on this trend published in Brand Equity, Economic Times on...

Considering that about half of the population in the country today is women, India cannot afford to ignore them, especially for senior...

Auto marketers! Watch out: Speed breaker ahead! My blog on the changing landscape for auto marketing featured in Brand Equity, Economic...